U.S. electronic cigarette market will grow at about 33% CAGR in 2015-2019 years
2017-08-10

U.S. electronic cigarette market will grow at about 33% CAGR in 2015-2019 years

According to relevant reports, Technavios market research analysts predict that the U.S. electronic cigarette market will grow at about 33% CAGR in 2015-2019 years, the traditional smokers' increasing willingness to quit smoking is the main driving force for the growth of the electronic cigarette market.


According to US government statistics, about 480 thousand people die from smoking each year in the country. Electronic cigarettes are becoming more and more popular with smokers because they are considered to be healthier alternatives to traditional cigarettes. At the same time, the price of electronic cigarettes is lower than that of traditional cigarettes because of the lack of legal tax system, which contributes to the development of the market to some extent. The wholesale price of disposable electronic cigarettes is US $2.5-4 per unit, and the price of rechargeable electronic cigarettes in the market is 6-15 US dollars per unit.


In 2015, the electronic cigarette market developed rapidly and the market competition is fierce, the second generation, the third generation, the fourth generation of products emerge in endlessly, the market share continues to grow and expand, the first generation products market share began to decline.
Consumers are more willing to try more advanced electronic cigarettes. In 2014, electronic cigarette retail accounted for the dominant position in the market,
the market share reached 72%. The retail market including convenience stores, grocery stores, tobacco shops, pharmacies and other channels, including WAL-MART, Tesco and Sainsbury widely welcomed by consumers. In 2013, simulated electronic cigarettes accounted for the dominant position in the electronic cigarette retail market, with a market share of 63%. However, the report predicts that the future of the electronic cigarette market demand for the second and third generations of products will continue to grow.


The electronic cigarette market in the United States is highly dispersed, and many businesses throughout the country operate and sell different brands of products, and competition between them is fierce. The report predicts that the future of the electronic cigarette market will face integration, and will have more private brands influx.